HIGHLIGHTED PROJECT
Transformer Table: Home Collection
2024
Role
Director,
Producer,
Project Manager
Scope
Project Management,
Pre-Prodcution,
Production,
Art Direction
Tools
Adobe Photoshop,
Adobe Premiere,
Adobe After Effects,
Figma,
StudioBinder
Team
Creative Director // Cesar Delvasto
Director of Photography // David Hincapie
Producer & Co-Director // Byron Chan
Script Writer // Shayne Joseph
Art Stylist // Erica Nicdao
Contruction Manager // Cristian Bustos
Video Editor // Allen De Jesus
Transformer Table: Home Collection
As part of the larger "Transformer Home Collection," I led the production of a comprehensive video series that showcases the entire range of Transformer Table furniture offerings. This project aimed to refresh and update the existing video library with new, engaging content. Each video in the series highlights the key value propositions of the products, emphasizing their versatility, quality, and innovative design. By focusing on these core attributes, the series aims to educate potential customers, enhance brand perception, and drive sales.