HIGHLIGHTED PROJECT
Endy: Talking Head Series
2023
![960-3-17182245085811.png](https://static.ucraft.net/fs/ucraft/userFiles/byronchan/images/960-3-17182245085811.png?v=1718226376)
![1124-784873472.jpg](https://static.ucraft.net/fs/ucraft/userFiles/byronchan/images/1124-784873472.jpg?v=1718639602)
![1125-960434197.jpg](https://static.ucraft.net/fs/ucraft/userFiles/byronchan/images/1125-960434197.jpg?v=1718639670)
![1126-960434351.jpg](https://static.ucraft.net/fs/ucraft/userFiles/byronchan/images/1126-960434351.jpg?v=1718639625)
Role
Video Lead,
Co-Director,
Producer
Scope
Project Management,
Pre-Prodcution,
Production,
Art Direction
Tools
Adobe Photoshop,
Adobe Premiere,
Adobe After Effects,
Figma,
StudioBinder
Team
Creative Director // Chris Pangan
Producer & Co-Director // Byron Chan
Director of Photography // Daniel Erse
Art Stylist // Natalie Shum
Video Editor // Jessie Daley
Makeup Artist // Lisa Vella
Endy: Talking Head Series
I was tasked with creating evergreen video content with the primary goal of educating audiences about the product in a digital setting. This ad focused on highlighting the product's features and sharing third-party affirmations. As a result of this strategic approach, the ad achieved a high return on ad spend (ROAS) of 26.73 in just one month, significantly boosting ROI.