HIGHLIGHTED PROJECT
Endy: New Product Launch
2021
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![1112-wwwendycomproductsupholstered-adjustable-bedsizequeencolorheathergrey-1718637173919.png](https://static.ucraft.net/fs/ucraft/userFiles/byronchan/images/1112-wwwendycomproductsupholstered-adjustable-bedsizequeencolorheathergrey-1718637173919.png?v=1718637176)
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Role
Producer,
Photo Lead,
Video Lead
Scope
Project Management,
Pre-Prodcution,
Production,
Post-Production
Tools
Adobe Photoshop,
Adobe Premiere,
Adobe After Effects,
StudioBinder
Team
Creative Director // Chris Pangan
Producer // Byron Chan
Photo // Jeff Kenneth Lee
Video // Daniel Erse
Art Stylist // Vanessa Suppa
Wardobe Stylist // Heidi Frontel
Makeup Artist // Lisa Vella
3D Artist // Spencer DeWit
Endy: New Product Launch
To support our expanding e-commerce company and its new product launches, I was tasked with leading a promotional campaign for Endy's latest offerings. As the primary contact, I oversaw the production from start to finish, ensuring efficient use of crew time, coordinating stakeholders, co-directing the shoot, and delivering final assets in a timely manner.