HIGHLIGHTED PROJECT
Endy: Homepage Visual Revamp
2022
Role
Producer,
Photo Lead
Scope
Project Management,
Pre-Prodcution,
Production,
Post-Production
Art Direction
Tools
Adobe Photoshop,
Adobe Premiere,
Adobe After Effects,
StudioBinder
Team
Creative Director // Chris Pangan
Producer & Co-Director // Byron Chan
Photo // Jeff Kenneth Lee
Video // Daniel Erse
Art Stylist // Natalie Shum
Makeup Artist // Lisa Vella
Endy: Homepage Visual Revamp
As Endy enters its fifth year as a leading e-commerce brand, I have been given the exciting opportunity to spearhead a lifestyle visual refresh for our flagship product. This initiative aims to not only update the aesthetic appeal but also to strengthen our brand identity and connect more deeply with our customers. Through this visual overhaul, we intend to highlight the core values and benefits of our hero product, ensuring it continues to resonate in an ever-evolving market.