HIGHLIGHTED PROJECT
Endy: Adjustable Bed Launch
2023
Role
Producer,
Photo Lead,
Video Lead
Scope
Project Management,
Pre-Prodcution,
Production,
Post-Production
Tools
Adobe Photoshop,
Adobe Premiere,
Adobe After Effects,
StudioBinder
Team
Creative Director // Chris Pangan
Producer & Co-Director // Byron Chan
Director of Photography // Daniel Erse
Art Stylist // Natalie Shum
Makeup Artist // Lisa Vella
Endy: Adjustable Bed Launch
As Endy enters 2023, we are introducing a range of new products, including a new bedframe designed to appeal to a broader demographic. I was tasked with spearheading a promotional campaign for these launches to support our expanding e-commerce business. In my role as the primary contact, I managed the entire production process, ensuring efficient use of crew time, coordinating with stakeholders, co-directing the shoot, and delivering the final assets promptly.