PHOTO & VIDEO
New Product shoot
2021
Leading the charge for the next chapter for the e-com giant.
To help support the ever growing e-commerce company with several new product launches, I was tasked to lead a launching campaign featuring the array of new exciting products for Endy.
One location, three sets. No problem.
Early on during the pre-production phase, it became clear that we will be featuring multiple products in the same shoot. While it’s cost effective, it adds a layer of complexity, especially the team having to get creative with what we have.
Lucky, we were blessed with wonderful crew members, utilizing clever staging (shout out to the wonderful set stylist–Vanessa Sappa) transforming our space that looks unique and fresh for different settings.
Wearing many hats from start to finish.
As the primary contact of the production, I lead the charge for the production from A-Z. With a significant launch that features several products, it was crucial to utilize all crew members time efficiently. My role involves coordinating all stakeholders in a timely fashion, populating the art direction of the shoot, and ensuring final assets are completed in a timely fashion.
“How do we make the location look and feel fresh for the hero product?”
