PHOTO & VIDEO
New Product shoot
2021
Pioneering the next chapter for the e-commerce giant.
To help bolster the continuously growing e-commerce company, which is launching several new products, I was assigned the responsibility of spearheading a promotional campaign showcasing Endy's range of exciting new products.
One location, three sets–no problem.
In the early stages of the pre-production phase, it became evident that we would be showcasing multiple products within the same shoot. While this approach is cost-effective, it introduces an additional layer of complexity, particularly requiring the team to exercise creativity with available resources.
Fortunately, we were fortunate to have an exceptional crew, who skillfully employed imaginative staging (a special mention to the talented set stylist, Vanessa Sappa). Their efforts successfully transformed our space, giving it a distinct and rejuvenated appearance for various settings.
Juggling multiple roles from beginning to end.
As the primary contact of the production, I lead the charge for the production from A-Z. With a significant launch that features several products, it was crucial to utilize all crew members time efficiently. My role involves coordinating all stakeholders in a timely fashion, populating the art direction of the shoot, and ensuring final assets are completed in a timely fashion.
“How do we make the location look and feel fresh for the hero product?”
